Fort Worth, Texas · Serving Texas Trial Lawyers

You present the case.
We watch the jury.

Boutique jury and trial consulting for Texas trial teams — civil, criminal, and family matters tried to a jury. Fixed-fee trial preparation, voir dire strategy, witness communication coaching, and real-time courtroom observation. The goal is simple: give trial counsel an independent view of the jury while there is still time to act on it.

Real-time jury observation at $1,200 per trial day. Fixed-fee trial readiness at $3,500. Every price published.

Start the conversation See all fees

Jury Box — Gallery ViewDay 3 · P.M. Session

2:41 p.m. — Jurors 3 and 10 stopped taking notes during the damages testimony and exchanged a look on the demonstrative. Worth addressing before tomorrow's expert. Full note at the evening debrief.

When This Is the Right Fit

For lawyers who try cases — and want experienced eyes they can't spare from counsel table

Most trial teams face a choice between handling jury strategy entirely in-house and engaging a large national consulting firm with the cost of a major research project. Parmer Consulting occupies the ground in between: experienced judgment and real-time courtroom insight, delivered in discrete, proportional engagements.

A strong fit

Any Texas matter tried to a jury — jurors don’t change how they listen, react, or judge credibility because the docket says civil, criminal, or family
Civil/Criminal/Family matters — personal injury, wrongful death, medical malpractice, products, trucking, premises, employment, and other civil matters — as well as criminal defense and family-law jury trials
Cases in the final weeks before trial — discovery closed, the setting real, settlement unlikely — often within thirty days, sometimes within the final week
Counsel who want an independent read on how the case, the witnesses, and the arguments will land with jurors
Witnesses who need help delivering truthful testimony clearly and persuasively — without nonverbal displays that can convey defensiveness, insincerity, or other unintended negative messages

What this practice doesn't do

Large-scale jury research, polling, mock trials, or focus-group programs — matters that need a national firm's machinery should engage one
Scripting testimony or telling any witness what to say — coaching helps witnesses deliver truthful testimony clearly and credibly
Generic litigation support, or substituting for counsel's judgment — observations and recommendations are advisory; every strategic call remains yours
Testifying — engagements are accepted solely in a non-testifying consulting capacity

The product is professional judgment: assessing how a case, a witness, an argument, or a courtroom moment may be perceived by jurors — and translating those observations into practical trial decisions, at a scope and price proportional to the case.

Flagship Service · Real-Time Trial Strategy

A second set of eyes, hour by hour

$1,200 / Trial Day

During examination, trial counsel must concentrate on the witness, the exhibits, the objections, and the next question. The consultant has the freedom to concentrate on the jury. That difference in vantage point is the entire value of real-time trial support: strategic realignment in real time, while the evidence is still open and the next witness can still be adjusted.

Morning Session
Sustained observation from the gallery

Unobtrusive, continuous attention to juror engagement, note-taking, confusion, stress, comfort, and apparent credibility judgments — the information you cannot collect firsthand while presenting.
Recess · 10–15 Minutes
Brief, focused consultation

What the jury just saw, sized to fit the break — so adjustments can happen before the next witness, not after the verdict.
Lunch
Working consultation

What appears to be working, what is not, and what should be considered before the afternoon session begins.
End of Day
Strategic debrief

A full review of the day's juror observations and their implications for tomorrow's witnesses, exhibits, and themes.
Evening
Written summary, where useful

Major observations and considerations for the following day — prepared for counsel's use in the matter.

The product is not passive courtroom observation. It is an independent, sustained view of how the jury is reacting — information trial counsel ordinarily cannot collect firsthand while presenting the case.

The Practice

Founder-led. Relationship-driven. Deliberately small.

Every engagement is personally handled by Travis Parmer. The practice's central product is professional judgment — assessing how a case, a witness, an argument, or a courtroom moment may be perceived by jurors, and translating those observations into practical trial decisions.

That judgment was built over nearly thirty years of running — and winning — political campaigns. The work reached across the country, but the great majority of those campaigns were fought in North and Central Texas, in front of the same communities that fill this region’s jury boxes. Parmer knows the people here: how they think, what they respond to, and what earns their trust. He has spent a professional career persuading them.

A campaign is a sustained exercise in persuasion under pressure: choosing, among many possible messages, the ones most likely to move an audience; delivering them clearly and efficiently; anticipating how they will be received; reading how they are actually being received; and adjusting strategy when the two diverge. Trial work demands the same discipline — with twelve people in the box instead of thousands in an electorate.

“Never fall so in love with your own strategy that you are incapable of changing it when it’s not working.”

Advice Parmer has given in politics for decades — and the discipline behind Real-Time Trial Strategy

More about Travis

Travis Parmer, founder of Parmer Consulting

An extension of the trial teamNot a vendor delivering a report — a colleague in the gallery, at lunch, and at the end-of-day debrief.
Judgment over machineryNo large-scale research apparatus required. The value is experienced eyes and candid, immediate counsel.

Jury Consulting Fees

Fixed fees. Defined scope. No open-ended meter.

Counsel knows the cost before work begins. Services can be engaged on their own or combined.

Real-Time Trial Strategy

An independent observer in the gallery, with recess consults, end-of-day debriefs, and evening written summaries.

$1,200Per trial day

Trial Readiness Engagement

A juror-perception assessment of the case, themes, and witnesses before trial, with about four hours of witness coaching included.

$3,500Fixed fee

Voir Dire Strategy

Juror questionnaires, venire panel analysis, voir dire strategy, and consulting at counsel table during selection.

$2,000Fixed fee

Witness communication coaching

Available on its own for any witness who would benefit, or added to any engagement.

$250Per hour · $200 for Readiness clients

Full fee details, sample budgets, and billing terms

Working Together

Built for the final weeks before trial

Most engagements arise after discovery closes, a trial date is set, and settlement looks unlikely — often within thirty days of trial, sometimes within the final week. The intake process is deliberately fast enough to meet that reality.

Initial discussion

A direct conversation about the case, the trial setting, and what you need.

Conflict check

A formal check against prior engagements before any matter is accepted.

Defined scope & fee

A written engagement letter with a fixed fee or clear rate — agreed before work begins.

Work begins

Trial dates reserved exclusively for your team; the engagement can expand by simple written agreement.

Attorney-directed

The practice is engaged by trial counsel, not the litigant, and works at counsel’s direction in anticipation of litigation. Observations and recommendations are advisory; every strategic call remains yours.

Non-testifying by default

Engagements are accepted in a non-testifying consulting capacity. Any departure from that default is counsel’s decision, like every other strategic decision in the matter.

Discreet and conflict-checked

Observation is unobtrusive and from the gallery, with no contact of any kind with jurors or venire members while a matter is pending. Full compliance with all court orders and local rules, and a formal conflict check precedes every matter.

Straight Terms — Stated Up Front

Trial date reservations: Reserved trial dates are held exclusively for your team. A scheduling deposit equal to two trial days is due at reservation and applied to the final invoice.
If the case settles early: If a matter resolves before substantive work begins, the fixed fee is refunded or credited toward a future engagement — your election. Completed work is earned when performed.
Cancellation and continuances: If a reserved setting is vacated, the deposit is refunded or credited on a sliding schedule based on notice given. If trial is continued rather than resolved, the deposit rolls forward to the reset date at no additional charge.
Expenses: Travel and ordinary case expenses are billed at actual cost with no markup. Specialized third-party services require advance approval.
The rest in writing: Scope, fees, scheduling, and the full cancellation schedule are stated in the engagement letter before any date is reserved.

Trial Date Approaching?

Let's talk about your case

Whether trial is six weeks out or one week out, the first step is a direct conversation and a conflict check. If the fit is right, a defined-scope engagement can follow quickly.

(817) 689-2573

Calls are returned the same day, including evenings during trial weeks.

Email the practice

Parmer Consulting · Fort Worth, Texas · [email protected] · (817) 689-2573

You present the case.We watch the jury.